Deal Trend Fizzles

September 3, 2011 at 9:39 am | No Comments »

I’ve never understood the hype over those dopey daily deal email schemes. Save 60% on crap you wouldn’t buy otherwise! What a bargain! I just don’t see how outfits such as Groupon or Living Social add up to billion dollar valuations. And their schlocky email come ons are not the future of advertising. Perpetual discounts can’t build long-term brand value.

Finally we’re seeing signs this particular bubble looks about to burst. Even if shams like Groupon manage to launch IPOs it probably won’t be too long before other people start calling them the Webvan of the social media bubble.

Unsubscribing from all of these annoying lists is the next big trend. You read it here first.

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